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  1. #1
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    Chrysler struggling to sell the Dodge Viper - The SRT Viper plant put on temporary hold with 91 layoffs due to low demand

    This is not really all that shocking although a sad representation of the demand for the SRT Viper. Whereas Chevrolet is struggling to meet demand for the Corvette Stingray and is raising prices Chrysler is struggling to find demand for the Viper and is temporarily shutting down the factory where the cars are assembled.

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    Chrysler's spokesperson Jodi Tinson stated, “Chrysler Group confirms that its Conner Avenue Assembly Plant will be down, beginning the week of April 14. Production will resume the week of June 23. Ninety-one UAW-represented employees will be laid off during this time.”

    It is sad to see that the market is not favoring the Viper an that people will lose their jobs. We can explain to Chrysler why the car is not selling and that dealers are discounting them. Just a look at ebaymotors classifieds shows a plethora of brand new Vipers available.

    Dodge priced the car too high for what it is. The Stingray is an incredible value and that is why it sells. Additionally, the optional automatic transmission opens the door for many more people. The Viper ins comparison is much more expensive, more raw, and much more thirsty.

    The Viper additionally is not a huge improvement on the previous generation model. It is still the same basic V10 that has not taken the technological strides forward that the V8 in the Corvette has with the inclusion of direct injection and cylinder shutdown technologies.

    If Dodge priced the Viper under $100k that would be more along the range people would be willing to pay for the car. With the SRT Viper GTS starting at $124,985.00 is it any surprise people would opt for a Z51 Corvette for less than half the money?

    This is sad considering automotive enthusiasts everywhere clamor for raw cars with manual transmissions and big motors. The problem is that once they are built they do not buy them. Expect the Viper to drop in value a bit as dealers get sick of sitting on their inventory.

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    beautiful car, but doomed the moment Motor Trend exposed it for being slower than the C6 ZR1...whats the point of introducing a new car to the market that struggles against the out-going competition...smh

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    The Viper isn't just about outright speed. It's an experience. It's the kind of car few people make these days.

    I guess time has passed it by. If they gave it some more modern features and more aggressive pricing...

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    The viper has always been a rude and crude sports car. Not what most consumers are looking for these days.
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    It's unfortunate. I love this car. It's just too damn expensive for what it is and does not offer enough technology.

    Give it a dual clutch, update the V10, make it a little friendlier, affordable, and exciting. Nobody wants to pay $140+k for the highest performance versions with options.

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    this is the prime example of why a lot of companies are done making "driver experience" cars
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    Click here to enlarge Originally Posted by SpeedLimit? Click here to enlarge
    beautiful car, but doomed the moment Motor Trend exposed it for being slower than the C6 ZR1...whats the point of introducing a new car to the market that struggles against the out-going competition...smh

    Click here to enlarge Originally Posted by Sticky Click here to enlarge
    The Viper isn't just about outright speed. It's an experience. It's the kind of car few people make these days.

    I guess time has passed it by. If they gave it some more modern features and more aggressive pricing...
    What's the "experience" suppose to be? A car that feels cheap and doesn't drive as well as it's competitor's car that's half the price AND faster? I'm been in and around a few Vipers and was never impressed. Pictures show an aggressive, in person they all look like cheap body kits IMO. They have always struggled putting power to the ground and been a handful, which can be fun sure, but that's usually something someone enjoys because they're the one that added the power, no $100k+ sports car should have an over-powered chassis from the showroom floor.

    Lets think about it, would you rather have this or a Ford GT? Ford originally priced the Ford GT at $140k, then raised to $150k, well that chassis is miles ahead of the Viper, and the Viper still can't compete with a almost 10 year old car on a track in a platform meant for a much higher production number? It's a joke, Dodge/Chrysler are so far behind Ford, let alone GM it's a joke anymore. Thank god RAM is its own company now, as the trucks and Jeeps are the only thing they have going for them and they are both working on having zero affiliation.
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    Click here to enlarge Originally Posted by mjmarovi Click here to enlarge
    What's the "experience" suppose to be? A car that feels cheap and doesn't drive as well as it's competitor's car that's half the price AND faster? I'm been in and around a few Vipers and was never impressed. Pictures show an aggressive, in person they all look like cheap body kits IMO. They have always struggled putting power to the ground and been a handful, which can be fun sure, but that's usually something someone enjoys because they're the one that added the power, no $100k+ sports car should have an over-powered chassis from the showroom floor.

    Lets think about it, would you rather have this or a Ford GT? Ford originally priced the Ford GT at $140k, then raised to $150k, well that chassis is miles ahead of the Viper, and the Viper still can't compete with a almost 10 year old car on a track in a platform meant for a much higher production number? It's a joke, Dodge/Chrysler are so far behind Ford, let alone GM it's a joke anymore. Thank god RAM is its own company now, as the trucks and Jeeps are the only thing they have going for them and they are both working on having zero affiliation.
    Feel cheap? Um, I think you mean it feels raw?

    The Viper traps 130. What competitor is half the price and faster?

    The car is a handful, exactly. It's a car for men.

    This or a Ford GT? Uh, the Ford GT is even more money on top.

    Can't compete on the track? WTF are you talking about? The Viper is a track beast and the ACR held the Nurburgring record against cars that cost hundreds of thousands. You don't know what you are saying.

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