Thread: Audi hating on Tesla? Jealous? States people should not be so fast to put Tesla on a pedestal in recent press relase
05-21-2013, 01:10 AM #1
Audi hating on Tesla? Jealous? States people should not be so fast to put Tesla on a pedestal in recent press relase
This comes off a bit spiteful and bitter from Audi. A recent press release titled "Not so fast to put Tesla on that particular pedestal" by Audi lobs shots at the electric car maker. Audi even says the automotive industry is giving Tesla way too much credit. The issue Audi takes is with recent articles about Tesla sales beating Mercedes, BMW, and Audi that Audi claims are not accurate. The reasoning behind this is that Audi sales trump Tesla sales.
Audi of America is right that their US sales in April alone of 13,157 units trump Tesla's 4,750 units year to date. But the article they are referencing specifically mentioned the A8 which the Tesla Model S is apparently outselling as the A8 only sold 1,462 units in April.
Audi also questions Tesla's long term viability. What's with the hate Audi? This seems out of character and completely beneath Audi. Bitter Audi press release below:
Not so fast to put Tesla on that particular pedestal
Posted on May 17, 2013 2:38 PM
Not so fast
Investors, press and a lot of front-runners are enthusing over the progress of Tesla in selling all-electric vehicles, and doing so profitably, when other EV brands are faltering. But some reports are giving Tesla too much credit.
A headline on CNNMoney.com this week, for instance, said "Tesla sales beating Mercedes, BMW and Audi."
But the fact is that Tesla's reported sales of 4,750 units of its Model S electric car in April were less than half of Audi of America sales of 13,157 vehicles in the month, which represented a 16-percent rise from a year earlier. BMW and Mercedes-Benz sold even more than that.
The story's misleading headline came from the fact that Model S did outsell at least one of each of the German luxury brands' models that are in the general price range of the Tesla vehicle. Audi A8 sold 1,462 units in the U.S. in April, for instance.
And while Model S is Tesla's only nameplate at this point, the Audi A8 is the brand's flagship model and is aimed at consumers in the most exclusive segment of the market. The demand for premium models including the Audi A6, A7 and A8 is growing but remains just one segment for Audi.
The CNNMoney.com story did mention that it wasn't making a "perfect comparison," noting that each of the German brands sells "a full range of cars and SUVs" and that pricing of the Tesla S and the comparison models wasn't apples-to-apples.
To be sure, Tesla has been riding a boom in investor and consumer interest based on its apparent ability crack the code for EV sales with its $70,000-and-up Model S.
But while Tesla founder and CEO Elon Musk has raised Model S sales estimates for 2013 to 21,000 units, the brand faces a number of long-term issues that also were noted this week by American press.
"Tesla has to show it can be consistently profitable with a single product that is priced so high that most buyers can't afford it," as USA Today put it. "There are questions, too, about whether it can keep its order books full, or whether the number of people who crave electric cars is limited."Chrome Space Bar Issue: http://www.boostaddict.com/showthrea...338#post738338
05-21-2013, 01:55 AM #2
05-21-2013, 02:10 AM #3
I don't see why Audi cares. Audi sells cars all over the world, their biggest market being China, where they are the most popular luxury car brand and their A6 is the most popular luxury car.
I have a feeling that this might just be Audi of America feeling butthurt.
05-21-2013, 02:23 AM #4
Audi often gets butthurt like this. Remember when BMW owned them with that checkmate ad? It was Audi's own fault for targeting BMW.
I don't understand what they were thinking here.Chrome Space Bar Issue: http://www.boostaddict.com/showthrea...338#post738338
05-21-2013, 02:40 AM #5
05-23-2013, 07:16 PM #6Member
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it's a bit weird though... the tesla is more like competing with the 3er/c class in terms of interior quality
what a ridiculous comparison.
05-23-2013, 07:43 PM #7Member
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