Thread: BMW will launch Chinese sub-brand named Zinoro with a Chinese partner - Electric vehicle emphasis
04-20-2013, 02:48 PM #1
BMW will launch Chinese sub-brand named Zinoro with a Chinese partner - Electric vehicle emphasis
BMW is expanding heavily and this of course includes the Chinese market. BMW will launch a new brand specifically for the Chinese market which will be called Zinoro. The vehicles will have an emphasis on fuel efficiency and will likely include mostly electric vehicles. Basically, seems BMW will be building affordable (cheap) electric and hybrid city cars. BMW's partner in this will be the Chinese brand Brilliance who ironically has made their name blatantly ripping off BMW designs.
It seems BMW does not care as everyone is happy as long as money is being made. So Brilliance will assist BMW in the lower end Chinese segment with a distribution network and BMW will provide their engineering but will not put their actual name on the product. Money is made, everyone wins, nobody is surprised.
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04-20-2013, 07:30 PM #2