Close

Results 1 to 5 of 5
  1. #1
    Join Date
    Jan 2010
    Location
    SoCal
    Posts
    118,829
    Rep Points
    31,808.7
    Mentioned
    2088 Post(s)
    Rep Power
    319


    Yes Reputation No

    Audi intends to spend $17 billion in order to catch and pass BMW by the end of the decade

    This Audi and BMW rivalry sure is heating up. BMW is holding onto a global sales lead although it is not all that large of a lead. Audi announced it intends to spend $17 billion to catch and pass BMW. They have the money, as the VW group is making so much it almost seems like they are printing it. Chief financial officer Axel Strotbek stated, We will keep investing large sums to pursue our growth strategy. The expansion of our global manufacturing infrastructure will help us to continue growing.

    Audi projects they will overtake BMW by the end of the decade but it may happen faster than that. The reality is that Audi is building better and better cars and BMW seems to have fallen off somewhat at least in the area of making the Ultimate Driving Machine. Audi has definitely improved its driving dynamics and performance across the board.

    Things are going to be very interesting in 2013 with BMW rolling out the "i" brand along with several new models from Audi. Hopefully BMW feeling some pressure may prompt a more aggressive BMW.

    Click here to enlarge

    Source

  2. #2
    Join Date
    Jul 2011
    Location
    Oakland, CA
    Posts
    314
    Rep Points
    112.4
    Mentioned
    1 Post(s)
    Rep Power
    2


    Yes Reputation No
    I love competition. Everyone wins something from it.

  3. #3
    Join Date
    Sep 2012
    Location
    Brisbane, Australia
    Posts
    3,293
    Rep Points
    1,435.7
    Mentioned
    53 Post(s)
    Rep Power
    15


    Yes Reputation No
    So.. Audi already makes really nice upper-sement cars (A8 etc.) correct?

    but don't their lower-segment cars feel a bit wishy washy? i've never driven them, but every review complains about a lack of feel

    or the TT vs 135i .. everyone blasts the TT as being terrible and soulless in comparison?... i'd still love an S3, i'm a hatch fan though >_>

    if this means their lower cars are going to get a nice beef up, and BMW returns suit... awww yiisss.

  4. #4
    Join Date
    Jan 2010
    Location
    SoCal
    Posts
    118,829
    Rep Points
    31,808.7
    Mentioned
    2088 Post(s)
    Rep Power
    319



    Yes Reputation No
    Click here to enlarge Originally Posted by Flinchy Click here to enlarge
    So.. Audi already makes really nice upper-sement cars (A8 etc.) correct?

    but don't their lower-segment cars feel a bit wishy washy? i've never driven them, but every review complains about a lack of feel

    or the TT vs 135i .. everyone blasts the TT as being terrible and soulless in comparison?... i'd still love an S3, i'm a hatch fan though >_>

    if this means their lower cars are going to get a nice beef up, and BMW returns suit... awww yiisss.
    Audi's are a bit more numb due to all wheel drive than BMW. BMW's steering isn't as good as it used to be though so Audi has caught up in this area.

  5. #5
    Join Date
    May 2010
    Location
    SoCal
    Posts
    2,280
    Rep Points
    936.0
    Mentioned
    5 Post(s)
    Rep Power
    10


    Yes Reputation No
    wonder if bmw will finally wake up and become the ultimate driving machine again

Tags for this Thread

Bookmarks

Posting Permissions

  • You may not post new threads
  • You may post replies
  • You may not post attachments
  • You may not edit your posts
  •