Thread: On again off again Porsche 550 Spyder successor officially cancelled - Porsche wishes to protect brand
06-26-2012, 09:33 PM #1
On again off again Porsche 550 Spyder successor officially cancelled - Porsche wishes to protect brand
This is somewhat bittersweet news although we applaud Porsche for wishing not move their brand downscale as everyone else is doing. Porsche executive board member Bernhard Maier stated the car does not fit the brand, "To build a Porsche for 30,000 euros currently doesn't fit our brand. The extraordinary purchase experience is not for free and the entry price is currently covered with the Boxster and in the future by the Macan."
The Macan and Boxster will be the entry points for the Porsche brand, they will not move the bar any lower. The desire is to keep the brand exclusive while continuing to add sales volume as stated by Maier, "We will retain the brand's exclusiveness – despite increasing volumes. We have to accelerate to stay successful in the long run. We always offer the sportiest and most exclusive vehicle in the segment."
This car would have no likely been amazing to drive but we understand the desire to not try to put a Porsche in every driveway. We respect the decision and believe BMW could learn a thing or two from Porsche's approach to expanding the brand without diluting it.
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06-28-2012, 01:17 AM #2