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  1. #1
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    Audi becomes a suitor for Ducati - Driving up the price for AMG?

    Last month we reported that the Mercedes AMG brand was a likely buyer for Italian motorcycle produce Ducati. AMG is a logical choice as they would like to have competition for BMW Motorrad. In an interesting twist, Audi is entering the Ducati sweestakes. Why Audi and not VW? Well, technically the brand would be under the VW halo but Audi has a motorcycle history. Also, clearly Audi wants to compete with BMW's bikes as well. Is this simply a move to drive the price up beyond what AMG is willing to pay for it? The price is now rumored to be over the billion dollar range. We'll see who wins or blinks first.

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    The only true owner for Ducati is Ferrari/Maserati IMO not Germans.

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    Click here to enlarge Originally Posted by Sorena Click here to enlarge
    The only true owner for Ducati is Ferrari/Maserati IMO not Germans.
    Like with Lambo? If VW didn't take it over it Lamborghini would not be awesome as it now is.

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    Click here to enlarge Originally Posted by Sticky Click here to enlarge
    Like with Lambo? If VW didn't take it over it Lamborghini would not be awesome as it now is.
    It's because at the time Lamborghini was run by some lazy Italian fat dudes who were drunk all the time and couldn't do $#@!. Ducati though just needs money.

  5. #5
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    Click here to enlarge Originally Posted by Sorena Click here to enlarge
    It's because at the time Lamborghini was run by some lazy Italian fat dudes who were drunk all the time and couldn't do $#@!. Ducati though just needs money.
    The Italians are terrible at managing money, that is the problem. They lose their own companies.

    The Germans take them over and make them profitable, reliable, and well, better.

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