Close

Results 1 to 2 of 2
  1. #1
    Join Date
    Jan 2010
    Location
    SoCal
    Posts
    119,483
    Rep Points
    32,174.3
    Mentioned
    2112 Post(s)
    Rep Power
    322


    Yes Reputation No

    On again off again Porsche 550 Spyder successor officially cancelled - Porsche wishes to protect brand

    This is somewhat bittersweet news although we applaud Porsche for wishing not move their brand downscale as everyone else is doing. Porsche executive board member Bernhard Maier stated the car does not fit the brand, "To build a Porsche for 30,000 euros currently doesn't fit our brand. The extraordinary purchase experience is not for free and the entry price is currently covered with the Boxster and in the future by the Macan."

    The Macan and Boxster will be the entry points for the Porsche brand, they will not move the bar any lower. The desire is to keep the brand exclusive while continuing to add sales volume as stated by Maier, "We will retain the brand's exclusiveness despite increasing volumes. We have to accelerate to stay successful in the long run. We always offer the sportiest and most exclusive vehicle in the segment."

    This car would have no likely been amazing to drive but we understand the desire to not try to put a Porsche in every driveway. We respect the decision and believe BMW could learn a thing or two from Porsche's approach to expanding the brand without diluting it.

    Click here to enlarge

    Stage 2 or 2.5 E9X M3 S65 V8 supercharger kit for sale
    : http://www.boostaddict.com/showthrea...r-kit-for-sale

  2. #2
    Join Date
    May 2010
    Location
    SoCal
    Posts
    2,280
    Rep Points
    936.0
    Mentioned
    5 Post(s)
    Rep Power
    10


    Yes Reputation No
    at least some of the German brands are doing it right...

Tags for this Thread

Bookmarks

Posting Permissions

  • You may not post new threads
  • You may post replies
  • You may not post attachments
  • You may not edit your posts
  •